BRANDING / INTERACTIVE / TRADITIONAL MEDIA
First, if you haven’t done so already, we can help you put a finger on a USP [Unique Selling Proposition], which we define as the most compelling thing you can say to prospective customers to generate sales.
Then, if you need one, we will create a website and simultaneously develop a communications program that will put your USP in the form of a display ad in front of as many prospective customers as many times as will be effective for as little money as possible.
We define “prospective customers” as those who have demonstrated an interest in what you have to sell, and we define “as little money as possible” typically as two cents each time a prospective customer is reached.
But what, you might ask, is an “effective” number of times? The answer is, “seven to ten impressions on a prospect during the buying-decision cycle.” We can say that with confidence because research we have conducted over the course of many years consistently has demonstrated that’s the optimum range.
So, how do we find and target your prospects?
One way is to use global positioning to “geo-fence” the places where they work. Perhaps you have a mailing list that contains their physical addresses. If so, we can use that. If not, we can get one for you.
Geo-fencing works extremely well for our business-to-business clients because the buildings where their prospective customers work can be fenced. In fact, it works well for any client with target audiences that congregate in particular locations, such as churches, sporting events, trade show venues, or various types of stores. Ads begin appearing on the smart phones, their tablets and computer screens, say, for example, when they check the weather or look to see what’s going on in the world at Fox News, CNN, or other websites that sell ads.
There are a number of other ways we can target, of course, such as zeroing in on the key words and phrases prospective customers are likely to search, or we can target based on their demographic characteristics, or once they visit your website, or your competitors’ websites. However we decide to target them, what we strive to accomplish is to have them see your ads seven to ten times while they are making up their minds to buy whatever product you happen to sell.
In addition to helping you reach customers cost-effectively an optimum number of times with the right message, we offer full-service business planning, SWOT analyses, and strategy development, as well as the creation and implementation of just about every form of communications, including: