Insights

Success begins with smart branding but don’t make the mistake of thinking it stops there.

Posted on: February 23rd, 2017 by Steve Martin No Comments

At Hawley Martin, we are in the business of helping our clients create brands that form bonds with customers, bonds that lead to increased sales and profit. But branding is only the first step, which is why I wrote the book pictured here. A brand must deliver on its promise, and it must keep up […]

Read More

What Is Six Sigma Quality?

Posted on: February 2nd, 2017 by Steve Martin No Comments

Something that sets Hawley Martin apart from much of our competition is our association with The Oaklea Press, a book publishing business that specializes in titles meant for business leaders engaged in continuous improvement and lean transformation. One reason manufacturing businesses go lean is to achieve Six Sigma. Six Sigma is a reference to the […]

Read More

We didn’t know it was “Process Based Management” but we knew it worked

Posted on: May 19th, 2016 by Steve Martin No Comments

It happened so long ago, it seems like another life. In our offices on Franklin Street in Richmond, my brother David gathered together for a big announcement the dozen or so employees of Martin & Woltz who would remain with us. George WoItz had left the agency and by mutual agreement had taken some business and […]

Read More

A new way to get your novel published

Posted on: August 14th, 2015 by Steve Martin No Comments

The other day I picked up a copy of Dale Carnegie’s “How to Win Friends and Influence People,” which was first published in 1936. It’s a great book I’ve read a couple of times. If you never have, I highly recommend you read it. Carnegie starts out by telling his audience why he wrote the […]

Read More

When someone’s job depends on continuous improvement, you can bet it will happen.

Posted on: August 5th, 2015 by Steve Martin No Comments

The new book my colleagues helped me write about Hawley Martin’s system of Continuous Improvement Marketing called HM 360 can now  be purchased online. Amazon is offering the Kindle edition free beginning today (Aug 5, 2015) and continuing through Sunday August 9 as part of a promotion. (Click here to go to the book’s page […]

Read More