Insights

Time to Take the Next Step in Your Continuous Pursuit of Improvement

Posted on: July 29th, 2015 by Steve Martin No Comments

A major reason continuous improvement is so important nowadays—not only in marketing but in every area of a business—is that competition does not come only from a firm down the street, or even just from one across town. It often comes from halfway around the world as well. Consider the manufacture and sale of automobiles. […]

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IN BUSINESS, SUCCESSFUL COMMUNICATIONS ARE PLANNED by John Carter

Posted on: July 22nd, 2015 by Mary Layman No Comments

At Hawley Martin Partners we’ve been reading and discussing a new book soon to be published that was authored by our Senior Partner, Stephen (“Steve”) Hawley Martin. It’s about continuous improvement marketing, something Hawley Martin has been practicing for many years. Our procedures to this end have never been put down on paper for public […]

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How continuous improvement marketing can keep your business booming

Posted on: July 7th, 2015 by Steve Martin No Comments

More than 2500 years ago, Greek philosopher Heraclitus of Ephesos said, “Change is the only constant in life.” He was right of course, but it’s doubtful he could have imagined how quickly change happens in the twenty-first century. If you aren’t constantly transforming and evolving to improve what you do and how you do it, […]

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Case history: A health care marketing effort so powerful we had to pull the plug.

Posted on: June 26th, 2015 by Steve Martin No Comments

At Hawley Martin we take pride in doing our homework and helping find pathways for our clients to move to the next level. We start with deep discovery. That means digging into what a client has to offer, how the market perceives the client, and what the market wants most from the client or the […]

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How Hawley Martin helped a bank attract 559 new checking customers

Posted on: June 16th, 2015 by Steve Martin No Comments

At Hawley Martin we’re perhaps best known for our ability to create brands, what our co-founder, David Martin called, “An expectation of performance” for a product or service. The ability to do so comes down to developing messaging that will motivate prospective customers coupled with graphics that project the desired image. But that is not […]

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